Local Business Stories
What it really costs to open something in Halifax.
I sit down with owners around the city and ask the questions most interviews skip. What the fit-out actually cost. Which month nearly ended it. What they would do differently if they started again on Monday. No highlight reels.
Why I do this
I am in a lot of these businesses anyway. Walking a kitchen to understand a fire risk, or a warehouse to price the racking, means sitting across from someone who built the thing from nothing. The insurance conversation lasts twenty minutes. The interesting part is everything else they tell you.
So I started recording it. Not as marketing. Because the honest version of how a business gets built here is genuinely hard to find, and the people who could tell you are busy running the place.
Every interview follows the same five questions, so you can put very different businesses side by side and see what actually carries across.
The five questions
What did it cost to open?
Lease, fit-out, equipment, licensing. Real numbers, not a rounded figure that sounds good.
What nearly ended it?
The month the numbers stopped working, and what they did about it.
Where does the money come from?
The product or channel that pays the bills, as opposed to the one customers assume does.
What would you do differently?
The decision they would take back, in their own words rather than mine.
Advice for the next person?
For whoever is about to sign their first commercial lease in this city.
Want to be interviewed?
If you run something in HRM and you are willing to be honest about the numbers, get in touch.
Where to watch them
The series runs on Instagram, where the interviews go up as I record them. Written versions will appear on this page as I get them transcribed, so if you would rather read than watch, check back or send me a note and I will tell you when the first one is here.
Know someone worth interviewing?
Tell me who they are and why. I am always looking for the next one.